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Challenge

The International Society for Neurochemistry (ISN) is a professional society for neurochemists and neuroscientists throughout the world. With the goal to build a cohesive brand identity, ISN approached us for brand enhancement at multiple levels, including a full transformation of their website that would serve their members as well as general public.

super corporate logo animation for international society for neurochemistry

Solution

To provide the client with results-driven solutions we kicked off the brand enhancement process with brand audit and brand strategy analysis. After understanding the needs of our client, we continued with creating extensive set of brand identity elements including iconography, letterheads, business cards and various community outreach materials – brochures, newsletter layouts, ppt presentations, etc. To capture the essentials of fresh brand identity and maintain consistency, we crafted brand manual that gives guidance on how a brand should be used and communicated. It provides a set of rules on logo usage, colour scheme, typography, etc., to make sure that all of the visual brand elements are consistent with each other. Incorporating the fresh brand identity, we further designed and developed a new user friendly website with sophisticated and clean look. Our goal was to ensure the website was informative and engaging to different audiences, including researchers, prospective partners and general audience of scientists looking for grants, publications and seminars. With that goal in mind, we translated lengthy pages of content into an easy to digest content flow, making sure the user experience is seamless across every page. 

super corporate design of business card for international society for neurochemistry
super corporate design of brand manual for international society for neurochemistry
super corporate design of brand manual for international society for neurochemistry
super corporate website design and development for international society for neurochemistry
super corporate website design and development for international society for neurochemistry
super corporate website design and development for international society for neurochemistry
super corporate winner of best association website for international society for neurochemistry

Impact

ISN has fresh brand identity with consistent visual language resulting in increased visibility and better distribution of information. New website provides a smooth and user-friendly experience for ISN’s target audience, driving further the engagement. The result of our joint efforts resulted in receiving “2019 Best Association Website” by The International & European Association awards, showing just how much impact a website can have. We are delighted to be part of ISN’s successful transformation and looking forward to our future cooperations.

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